Committing to bring out the best in this world

OUR COMMITMENT

ENABLING ACCESS TO POSITIVE ROLE MODELS AROUND THE WORLD

For more than 120 years, Gillette has been helping men look, feel and be their best at every age and life stage.

WHY ROLE MODELS MATTER

It helps to have a guide who can lend a hand, act as a sounding board or be a supportive voice.

76% of young men who have a role model agree they’re confident about their future.

84% of young men say having a role model can help them become a more caring person.

86% of young men believe a role model can help them be themselves.

EXPERTS SAY ROLE MODELS CAN HELP GUIDE BOYS.

We want every boy to know that it is OK to…

SHARE YOUR EMOTIONS

SPEAK UP FOR OTHERS

PURSUE YOUR AMBITIONS

TAKE PRIDE IN YOUR PHYSICAL APPEARANCE

CONCRETE ACTION

We want every boy to feel free to express themselves.
Find more resources below designed around the power of role models.

TOOLS FOR THE ROLE MODELS OF TODAY & TOMORROW

LOOKING TO GET CONNECTED?

IMPACT THROUGH LOCAL PROGRAMS

Gillette supports male and youth development programs with local organizations like the Football Beyond Borders.

IMPACT THROUGH OUR WORLDWIDE REACH

As one of the world’s largest marketers to men, we’re using our reach to celebrate world-class role models, inspire more men to get involved, and demonstrate "the best a man can be"for the next generation.

WE’RE ON THIS JOURNEY TOGETHER

Over the past three years, we’ve donated millions to non-profit organizations around the world who are executing the most interesting and impactful programs designed to help men of all ages achieve their personal best. Whilst we continue to donate, we know there’s more work ahead of us and continue to actin this space.

PRODUCT SUGGESTIONS FOR YOUNG MEN

Enjoy a close shave and a great style, with confidence.

Gillette MACH3 Turbo
Gillette SkinGuard Sensitive Razor
Gillette ProGlide Razor

Sources
(1) Gillette global survey; source: GFK brand Health Tracker, Global Average, 2021
(2) Equimundo GBI Research: https://www.equimundo.org/resources/breaking-free-from-boyhood-stereotypes-action-steps-for-parents-and-content-creators/
(3) Gillette global survey; source: GFK brand Health Tracker, Global Average, 2021
(4-6) 2022 Gillette survey conducted with Dynata